Search engine marketing and search engine optimization

Internet-based advertising has increased dramatically over the past decade, although it has grown more moderately over the five years to 2021.

As the world continues to become more connected through the internet, the industry is expected to continue its march toward digital offerings above all else. In particular, advertisers have used search engine optimization (SEO) and videos to advertise clients’ products on multiple platforms. Moreover, advertisers boost audience engagement by creating banner advertisements and proliferating advertisements across social networking sites. Other forms of internet advertising include content such as videos and photos, social media posts, sponsorships for social media influencers and email blasts.